marketing
Content Engine
30 minutes a week becomes a moat at month 12.
30-60 min/week sustained.
What it is
Weekly content ritual that compounds. Not 'we should do content.' Specific cadence, topic generator, distribution checklist.
When to use it
If you have a niche but no content. If your brand feels invisible. If competitors are doing more outbound but converting less.
How it works
- 1.Weekly 30-min recording (audio or video) on a customer question
- 2.Convert to blog post (LLM-assisted)
- 3.Publish: website, LinkedIn, email list
- 4.Cumulative: 50 weeks = 50 pieces = moat
Outcome
By month 12, inbound leads cite specific content. Brand becomes 'the firm that knows X.' CAC drops 30-50% on organic channel.