Plan B Business
Trades

Stop running every call yourself.
Build a trades business that dispatches without you.

We work with electrical and plumbing contractor owners doing $165K-$3.3M in annual revenue who are tired of running every truck roll, eating warranty callbacks, and watching technicians leave for the competition. Our monthly engagement, no minimum term works toward disciplined dispatch, maintenance-plan recurring revenue, and 15%+ net margins. How fast it moves depends on how seriously you work the plan - what you will see from the first meeting is exactly what is holding the business back.

Book a Free Strategy Call
Industry Reality

9 patterns we see in most electricians & plumbers

85%
how often we see it

Service call price stuck at $89-129 when market supports $150-300

Root cause: Owner-tech set diagnostic fee 10 years ago. Fear of losing the call. No tiered service menu. The price book in the field-service platform has never been updated.

What we do: Tiered diagnostic structure: standard ($179), evening/weekend ($249), emergency ($349). Flat-rate book pricing for the top 50 jobs deployed in the field-service platform. Annual 6-8% price increase discipline.

80%
how often we see it

Install jobs ($5K-$25K) priced on labor + materials instead of value

Root cause: Owner quotes from gut. Mid-job change orders eaten. Margin on installs at 8-15% when target is 25-35%.

What we do: Good/Better/Best install proposals (panel upgrade, water heater, repipe, service upgrade). Each tier with clear value articulation. Target: margin lifts from 12% to 28%+ within 9 months.

85%
how often we see it

No maintenance plan / recurring revenue

Root cause: 100% break/fix model. Every month starts at zero. No predictable cash flow during slow seasons.

What we do: Membership maintenance plan ($14-29/month or $199-349/year): annual inspection, priority dispatch, 15% off repairs, no diagnostic fee. Target 800-2,500 active members within 18 months. 25-35% of revenue recurring.

80%
how often we see it

Dispatch is owner-on-the-phone all day

Root cause: Owner takes every incoming call, dispatches every tech, handles every customer escalation. Owner can't take a vacation.

What we do: Hire dedicated CSR/dispatcher ($45K-65K) trained on your field-service platform. Owner moves from dispatch desk to estimating + BD. CSR handles 80% of inbound within 90 days.

75%
how often we see it

Technician retention at 50% annually - top techs leaving for $5K signing bonuses

Root cause: Below-market hourly + no production bonus + no clear path + truck assignment chaos. Best techs feel undervalued.

What we do: Hybrid compensation: hourly base + 7-10% production bonus + monthly maintenance-plan-sold bonus. Dedicated trucks per tech. Defined Apprentice → Journeyman → Master → Lead Tech career path with comp transparency.

70%
how often we see it

Warranty callbacks at 8-15% of installs eat margin

Root cause: No documented install QC. Tech finishes job, leaves, customer calls back 30 days later. Owner-tech rolls free truck to fix.

What we do: Documented install QC checklist (photo-evidenced). Post-install 24-hour follow-up call from CSR. Drop warranty callbacks from 12% to under 4% within 9 months. Adds 4-6 points to install margin.

60%
how often we see it

Licensing and permit chaos - missed renewals, expired master licenses

Root cause: No centralized compliance calendar. Master electrician license, contractor license, state EPA card, refrigerant card - all in someone's head.

What we do: Compliance calendar in the field-service platform or a shared calendar, with 90/30/7-day alerts. Master license renewal owned by office manager, not owner. Annual permit-pull audit. (Note: we don't provide legal/licensing compliance - we connect you with state-licensed advisors.)

75%
how often we see it

Less than 100 Google reviews with 4.5 average

Root cause: No systematic review request post-job. Techs forget. CSR doesn't follow up.

What we do: Automated post-job SMS review request, fired the moment the job closes. Tech bonus tied to review milestones. Target 500+ reviews at 4.8+ within 12 months.

70%
how often we see it

No B2B / commercial revenue stream

Root cause: 100% residential. Local property management companies, small commercial buildings, and HOAs go to bigger contractors.

What we do: Build a commercial/PM program: monthly billing, dedicated commercial tech, preventive maintenance contracts. Target 20-30% commercial revenue within 18 months. More predictable than residential.

Benchmarks

The numbers we aim at

These are the targets we work toward in an engagement - a bar to measure against, not an average anyone measured for you.

KPITypical starting pointPlan B target12-month goal
Average ticket size (service call)$280-$420$650+$520-$750
Average install job value$3,500-$6,500$9,000+$7K-$11K
% revenue from maintenance plans0-8%25%+15-28%
Technician productivity (billable hrs / available hrs)55-65%85%+75-88%
Warranty callback rate (% of installs)10-18%<4%3-6%
Owner-tech weekly field hours35-45<108-15
Net profit margin5-10%15-18%12-18%
Engagement Model

What working with us looks like

  1. 01

    Month 1: Dispatch + financial audit

    We pull 12 months of field-service platform data. Average ticket, tech productivity, dispatch lag, callback rate, install margin. You leave with a written 90-day plan and the 2-3 highest-leverage levers.

  2. 02

    Months 2-3: Pricing matrix + maintenance plan

    Flat-rate price book deployed across top 50 jobs. Membership maintenance plan launches with existing customers first (target 200 members in 60 days). Good/Better/Best install proposal template live.

  3. 03

    Months 4-6: CSR + tech comp

    Dedicated CSR/dispatcher hired and trained. Owner moves from dispatch to estimating. Technician compensation restructured with production + maintenance-plan bonuses. Install QC checklist enforced.

  4. 04

    Months 7-12: Commercial + compounding

    Commercial/PM pilot launches with 5-10 local property managers. Maintenance plan crosses 800+ members. Warranty callbacks below 5%. Owner-tech field hours below 15/week. We shift to monthly cadence.

Common questions from electricians & plumbers owners

What size trades business is this for?−
Sweet spot: $165K-$3.3M in annual revenue with 3-15 service trucks - the same band our Hebrew site states in shekels. Below it there are three ways in, not none: the academy at $33/month, the $365 paid diagnostic and B-Start at $365/month - plus business-plan work for an owner who has not opened yet. Above it you usually need a full-time GM and operations director in-house rather than an outside partner. It is a guide, not a gate - ask and we will tell you straight.
Electrical, plumbing, HVAC, or all of the above?+
We work primarily with residential electrical and plumbing contractors. HVAC is similar but has its own seasonal patterns (cooling season) and equipment sales economics - we can work with HVAC but it's a different engagement. We do not work with commercial-only electrical or plumbing contractors (different bid model, longer cycles).
ServiceTitan vs Housecall Pro vs FieldEdge - which do you recommend?+
We do not pick winners between vendors and we do not sell software. The specification: a flat-rate price book a technician cannot override on the truck, dispatch visible on one screen, average ticket and callback rate by technician, and an automated review request the moment a job closes. Every serious platform does this. The real question is not which one - it is whether your office team will run it properly, because a powerful platform badly configured is slower than the whiteboard it replaced. We help you choose, and we help you implement whatever you choose.
Our techs hate flat-rate pricing. They want T&M.+
Common pushback, usually from techs who benefit from slow work. Flat-rate done right means techs make MORE on efficient jobs. The transition takes 60-90 days. Top techs love it after they see their paychecks. Slow techs self-select out, which is the right outcome.
What about licensing - can you help with that?+
We don't provide licensing or compliance services directly. We help you build the compliance calendar and connect you with vetted state-licensed advisors. Master license, contractor license, state EPA cards, refrigerant cards - we make sure nothing slips, but we don't pull permits for you.
Will the maintenance plan really work in our market?+
The structure travels. The pricing does not, and that distinction is the whole answer. What makes a maintenance plan work is not local: revenue that arrives whether the phone rings or not, priority dispatch a member can actually feel, and no diagnostic fee for members so the call is easy to make. What has to be set locally is the price, the visit frequency and what counts as included - and those come off your own cost per truck roll and your own call mix. Anyone who quotes you a plan price before seeing those two numbers is selling you their market rather than yours.
Who does the work?+
Ligal Frish and Eitan Eshtemaker - the two co-founders. Direct access, no associates.
What's your fee structure?+
Situation Room: $365 one-time. B-Grow: $1,430/month (most trades engagements). B-Beyond: $2,750/month (multi-location or fast-scale operations). No minimum term and no notice period - you can end it at any time.
Do you handle marketing campaigns?+
We handle strategy, offer development, and funnel structure. We don't run Google LSA, Google Ads, or Meta campaigns. We partner with vetted trades-marketing agencies if you need execution help.

Stop running every call. Build a trades business that runs without you.

30-minute strategy call. We'll diagnose your top 2 levers and tell you if we're a fit. No pitch. No pressure.

Book My Free Strategy Call