finance
SWOT Analysis
Strengths, Weaknesses, Opportunities, Threats - a 2x2 strategic snapshot framework.
Definition
SWOT is a 2x2 grid: Strengths and Weaknesses (internal), Opportunities and Threats (external). The exercise forces a balanced read on the business. Most founders run SWOT once at planning time then forget it; disciplined operators re-run it quarterly and pair each weakness with one commitment to address it. The constraint of fitting each quadrant to 3-5 items is the point - it forces prioritization.
In your business
- →Limit each quadrant to 3-5 items - force prioritization
- →Re-run quarterly, not annually
- →Pair each weakness with one commitment to address it