marketing
Strategic Planning
The annual ritual of setting direction, priorities, and risks for the business.
Definition
Strategic planning is the structured process of setting the business's direction for a year (or longer): what we'll focus on, what we'll say no to, where we'll invest, what risks we're accepting. The most useful format is one page: 3 KPIs that define success, 3 commitments (key bets), 3 risks (what could derail us). Reviewed quarterly with light edits, not rewrites. The constraint of one page forces decision - 30-page plans become shelf documents.
In your business
- →Pick exactly 3 of each - no more
- →Tie commitments to specific numbers, not vague intentions
- →Quarterly 60-minute review - adjust, don't rewrite