marketing
Social Media Marketing
Building audience, awareness, and demand through organic and paid social channels.
Definition
Social media marketing covers both organic (posting on LinkedIn, Twitter, Instagram, TikTok, YouTube) and paid (running ads on those platforms). For B2B service businesses, LinkedIn is typically the highest-leverage channel; for B2C, Instagram and TikTok dominate. Organic social compounds but takes time and consistency; paid social is faster but pure expense. The biggest mistake: spreading thin across every platform. Pick 1-2 platforms where your customers actually spend time, go deep, and ignore the rest.
In your business
- →Pick 1-2 platforms based on where customers actually are - skip the rest
- →Post consistently (3-5x/week) for at least 6 months before judging if a platform works
- →Tie organic content to a clear next step (lead magnet, newsletter) - followers without funnel = vanity