marketing
SEO (Search Engine Optimization)
Optimizing content and site structure to rank in Google search results.
Definition
SEO is the practice of getting your pages to rank in Google (and other search engines) for queries your prospects are searching. It compounds: a great article ranks for years and brings free traffic. The discipline has three pillars: technical SEO (site can be crawled and indexed), on-page SEO (content matches intent for target keywords), and authority (backlinks and brand signals). For service businesses, SEO typically delivers the lowest CAC of any channel - but only after 6-18 months of consistent investment.
In your business
- →Build a keyword strategy first - publish only on terms with real search demand
- →Match content type to search intent - blog post for informational, service page for commercial
- →Track rankings AND traffic AND conversions - the full chain, not just rankings