marketing
Landing Page
Standalone web page designed for a single conversion action.
Definition
A landing page is a dedicated, focused page built around one conversion goal - signup, demo request, purchase, download. Unlike a homepage (which serves many audiences), a landing page targets one audience with one offer and one call to action. Healthy conversion rates: 2-5% for cold paid traffic, 5-15% for warm traffic, 20%+ for high-intent traffic. Common landing page mistakes: too many CTAs, too much navigation, unclear value proposition, weak social proof.
In your business
- →One CTA per landing page - more dilutes conversion
- →Remove navigation - keep visitors on the page
- →A/B test headlines first - biggest impact on conversion