tech
Dashboard
Visual display of the key metrics that matter most. The instrument panel of the business.
Definition
A dashboard is a visual summary of the most important metrics - revenue, pipeline, cash, KPIs - in one view. Good dashboards are tight (5-8 metrics, not 50), trended (show direction, not just current), and aligned to decisions (every metric ties to an action). Common mistakes: too many metrics (dilutes attention), no trend lines (current-only is just a snapshot), beautiful but useless (looks great, doesn't drive behavior).
In your business
- →5-8 metrics max - if it doesn't fit on one screen it's too much
- →Always show trend (last 12 weeks or months), not just current value
- →Each metric should tie to a decision - if no one acts on it, drop it