marketing
Copywriting
Writing that's designed to drive action - clicks, signups, purchases.
Definition
Copywriting is writing whose purpose is to drive a specific action: visit, click, signup, purchase. It differs from content writing (which aims to inform or engage). Strong copy is customer-centric (focused on what the customer wants), specific (numbers, names, outcomes), and structured for skimming. The classic structure - hook, problem, solution, proof, ask - works because it mirrors how prospects evaluate offers. AI tools are good drafters but not yet great copywriters - the strategic edits humans make are where conversion lives.
In your business
- →Read your copy out loud - if it sounds like a brochure, rewrite it
- →Lead with the customer problem, not your features
- →A/B test high-leverage copy (headlines, CTAs) - 2-3x improvement is common