Strategy· 2h·6 lessons

Vip Club Loyalty

Build vip club loyalty into a working operating system you can run this quarter.

A practical course on vip club loyalty. Real templates, weekly outputs, no theory-only filler. Based on the operating playbooks of the Plan B Business team across 1,200+ service businesses.

Instructor: Eitan Eshtemaker + Ligal Frish

The problem this course solves

Most owners try to fix vip club loyalty alone, in fits and starts. This course gives you the system, the templates, and the weekly cadence so it becomes a permanent part of how you run.

For founders who...

  • Service business founders revenue $250K-$5M
  • Operators who want a system, not motivation
  • Anyone who tried this topic and it stuck for 2 weeks then collapsed

What you'll learn

  • How to Why a club beats discounts
  • How to Basic - the entry tier that attracts signups
  • How to Plus - the tier that changes behavior
  • How to VIP - the most profitable tier
  • How to Diamond - brand ambassadors
  • How to Tier-up automation - automatic upgrades between tiers

Includes

  • All lesson articles (HTML)
  • Templates referenced in each lesson
  • Weekly outputs for the first 30 days
  • Access to founder Q&A inside the academy
  • Updates as the system evolves

Curriculum (6 lessons)

  1. 01

    Why a club beats discountsFree preview

    15 min
  2. 02

    Basic - the entry tier that attracts signups

    15 min
  3. 03

    Plus - the tier that changes behavior

    15 min
  4. 04

    VIP - the most profitable tier

    15 min
  5. 05

    Diamond - brand ambassadors

    15 min
  6. 06

    Tier-up automation - automatic upgrades between tiers

    15 min

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Start Lesson 1