Strategy· 1h·5 lessons
Referral Program
Build referral program into a working operating system you can run this quarter.
A practical course on referral program. Real templates, weekly outputs, no theory-only filler. Based on the operating playbooks of the Plan B Business team across 1,200+ service businesses.
Instructor: Eitan Eshtemaker + Ligal Frish
The problem this course solves
Most owners try to fix referral program alone, in fits and starts. This course gives you the system, the templates, and the weekly cadence so it becomes a permanent part of how you run.
For founders who...
- Service business founders revenue $250K-$5M
- Operators who want a system, not motivation
- Anyone who tried this topic and it stuck for 2 weeks then collapsed
What you'll learn
- →How to Referrals beat advertising - the number that changes your entire marketing budget
- →How to Incentive structure - cash does not always beat service
- →How to Timing the ask - 3 touchpoints that work
- →How to Ambassador dashboard - the 5 names that drive 60% of referrals
- →How to Referrals as a VIP criterion - turning an ambassador into a customer for life
Includes
- All lesson articles (HTML)
- Templates referenced in each lesson
- Weekly outputs for the first 30 days
- Access to founder Q&A inside the academy
- Updates as the system evolves
Curriculum (5 lessons)
- 01
Referrals beat advertising - the number that changes your entire marketing budgetFree preview
15 min - 02
Incentive structure - cash does not always beat service
15 min - 03
Timing the ask - 3 touchpoints that work
15 min - 04
Ambassador dashboard - the 5 names that drive 60% of referrals
15 min - 05
Referrals as a VIP criterion - turning an ambassador into a customer for life
15 min
Start with lesson 1, free
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Start Lesson 1