Plan B Business
Marketing· 5 hours·5 lessons

Digital Marketing for Service Businesses

Stop spending. Start compounding.

5-lesson mini-course on building a defensible digital marketing engine: niche-then-expand, content compounding, paid amplification, conversion architecture, attribution.

Instructor: Ligal Frish

The problem this course solves

Most service businesses spend on marketing reactively - ads + occasional content. The result: high acquisition costs and no compounding moat.

For founders who...

  • Service businesses spending on ads with unclear ROI
  • Founders whose marketing is 'whatever felt urgent on Tuesday'
  • Operators ready to build compounding marketing assets

What you'll learn

  • →How to pick a niche so positioning works
  • →How to build a content engine that compounds (30 min/week)
  • →How to allocate paid budget across funnel stages
  • →How to design conversion architecture (homepage, lead form, follow-up)
  • →How to attribute revenue to channels honestly

Includes

  • 5 video lessons
  • Niche selector worksheet
  • Content engine template
  • Meta ad budget allocator
  • Conversion design checklist

Curriculum (5 lessons)

  1. 01

    Niche-then-expand - pick your beachheadFree preview

    60 min

    Output: Niche selected

  2. 02

    Content engine - 30 min/week compounding

    60 min

    Output: 12-month content calendar

  3. 03

    Paid amplification - budget by funnel stage

    60 min

    Output: Budget allocation sheet

  4. 04

    Conversion architecture - homepage to lead form

    60 min

    Output: Conversion redesign brief

  5. 05

    Attribution - honest revenue by channel

    60 min

    Output: Attribution dashboard

Ready when the academy launches?

$67/month · 14-day free trial · Cancel anytime

Launching for US founders Q3 2026

Get Notified at Launch