Strategy· 2h·6 lessons
The 6-Stage Customer Journey
Map and optimize every stage from awareness to advocacy
Map and optimize every stage from awareness to advocacy. Real templates, weekly outputs, no theory-only filler. Based on the operating playbooks of the Plan B Business team, built over a decade of hands-on consulting with service businesses, 2015-2026.
Instructor: Eitan Eshtemaker + Ligal Frish
The problem this course solves
Most owners try to fix customer journey 6 alone, in fits and starts. This course gives you the system, the templates, and the weekly cadence so it becomes a permanent part of how you run.
For founders who...
- Service business founders revenue $165K-$3.3M
- Operators who want a system, not motivation
- Anyone who tried this topic and it stuck for 2 weeks then collapsed
What you'll learn
- →How to Awareness - the customer doesn't know you exist
- →How to Consideration - the customer is weighing you against others
- →How to Conversion - the customer makes the buying decision
- →How to Onboarding - the critical first 30 days
- →How to Retention - keeping the customer for the long term
- →How to Advocacy - turning a customer into an ambassador
Includes
- All lesson articles (HTML)
- Templates referenced in each lesson
- Weekly outputs for the first 30 days
- Access to founder Q&A inside the academy
- Updates as the system evolves
Curriculum (6 lessons)
- 01
Awareness - the customer doesn't know you existFree preview
15 min - 02
Consideration - the customer is weighing you against others
15 min - 03
Conversion - the customer makes the buying decision
15 min - 04
Onboarding - the critical first 30 days
15 min - 05
Retention - keeping the customer for the long term
15 min - 06
Advocacy - turning a customer into an ambassador
15 min
Start with lesson 1, free
99 ₪/month (about $33) · 14-day free trial · Cancel anytime
No credit card to preview the first lesson
Start Lesson 1