Strategy· 2h·6 lessons

Customer Journey 6

Build customer journey 6 into a working operating system you can run this quarter.

A practical course on customer journey 6. Real templates, weekly outputs, no theory-only filler. Based on the operating playbooks of the Plan B Business team across 1,200+ service businesses.

Instructor: Eitan Eshtemaker + Ligal Frish

The problem this course solves

Most owners try to fix customer journey 6 alone, in fits and starts. This course gives you the system, the templates, and the weekly cadence so it becomes a permanent part of how you run.

For founders who...

  • Service business founders revenue $250K-$5M
  • Operators who want a system, not motivation
  • Anyone who tried this topic and it stuck for 2 weeks then collapsed

What you'll learn

  • How to Awareness - the customer doesn't know you exist
  • How to Consideration - the customer is weighing you against others
  • How to Conversion - the customer makes the buying decision
  • How to Onboarding - the critical first 30 days
  • How to Retention - keeping the customer for the long term
  • How to Advocacy - turning a customer into an ambassador

Includes

  • All lesson articles (HTML)
  • Templates referenced in each lesson
  • Weekly outputs for the first 30 days
  • Access to founder Q&A inside the academy
  • Updates as the system evolves

Curriculum (6 lessons)

  1. 01

    Awareness - the customer doesn't know you existFree preview

    15 min
  2. 02

    Consideration - the customer is weighing you against others

    15 min
  3. 03

    Conversion - the customer makes the buying decision

    15 min
  4. 04

    Onboarding - the critical first 30 days

    15 min
  5. 05

    Retention - keeping the customer for the long term

    15 min
  6. 06

    Advocacy - turning a customer into an ambassador

    15 min

Start with lesson 1, free

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Start Lesson 1