Construction

Stop floating subcontractors with your own cash.
Build a contracting business that compounds.

We work with general contractors and design-build firms doing $165K-$3.3M in annual revenue who are tired of cash-flow whiplash, scope creep, and finishing projects in the red. Our monthly engagement, no minimum term works toward disciplined job costing, payment-milestone structures, and 10-12%+ net margins on every project. How fast it moves depends on how seriously you work the plan - what you will see from the first meeting is exactly what is holding the business back.

Industry Reality

8 patterns we see in most general contractors

85%
how often we see it

Cash flow whiplash (front-loading subs, back-loaded payments)

Root cause: GC pays subs at 30 days. Owners pay GC at 60-90 days. GC floats $100K-$500K every month from own capital or credit line.

What we do: Restructured payment milestones: 10% mobilization / 25% rough-in / 25% mid-completion / 30% substantial completion / 10% punch list. Match sub-payment schedule to owner draws. Float reduces 70%+ within 6 months.

80%
how often we see it

No job costing - profit known only after project closes

Root cause: Estimating is intuition-based. Mid-project tracking is non-existent. GC discovers profit (or loss) at close-out.

What we do: Real-time job costing, with the accounting ledger and the project system reading one set of numbers. Weekly project-margin dashboards. Estimate-vs-actual variance tracked at line-item level.

85%
how often we see it

Scope creep eaten by GC (not billed as change orders)

Root cause: PMs and superintendents don't enforce change order discipline. Owner asks for 'one small thing,' GC absorbs. Adds up to 4-8% of project margin gone.

What we do: Documented change order process: every scope change → written CO → signed before work proceeds. Train PMs to enforce. Adds 3-7 points back to project margin.

75%
how often we see it

Subcontractor management is reactive (no-show, late, quality issues)

Root cause: GC uses cheapest sub for each trade. No vetting. No insurance verification. No scoring system. Every project has the same fire drills.

What we do: Subcontractor tiering and scoring: Tier 1 (reliable, insured, on-time), Tier 2 (acceptable), Tier 3 (last resort). Insurance verification automated. Tier 1 subs get priority on best projects.

70%
how often we see it

Estimating wins 20-30% of bids (race-to-the-bottom)

Root cause: GC bids everything that comes in. Bids based on competitor matching. No project qualification.

What we do: Project qualification framework: owner type, project size, timeline, design completion, financing confirmed. Bid only on qualified projects. Target: win rate jumps from 22% to 45%+ on fewer, higher-quality bids.

70%
how often we see it

Owner-GC running every project personally

Root cause: Owner doesn't trust PMs to run projects. Owner is on every site daily. Can't take vacation. Can't grow.

What we do: Project Manager role professionalized: defined responsibilities, weekly project review with owner, monthly margin review. Owner role shifts to estimating, sales, and PM oversight. Target: owner site visits drop from 5/week to 1/week per project.

75%
how often we see it

Marketing is referral-only (no digital presence)

Root cause: GC says 'we don't need marketing.' But referrals are unpredictable and limited to existing network. No project pipeline visibility.

What we do: Google My Business + project portfolio website + completed-project case studies. Local SEO for service areas. Builds pipeline visibility 90-180 days out.

65%
how often we see it

No succession plan / unclear path to exit

Root cause: Owner-GC plans to work until 65 then 'figure it out.' No documented systems, no buyable business, no successor identified.

What we do: Documented operating procedures. Identified successor (internal PM or external acquirer). Clean financials for due diligence. GCs valued at 3-5x EBITDA when systematized; 0.5-1.5x without.

Benchmarks

The numbers we aim at

These are the targets we work toward in an engagement - a bar to measure against, not an average anyone measured for you.

KPITypical starting pointPlan B target12-month goal
Net profit margin per project3-7%12%+8-14%
Days of GC float (sub paid vs. owner pays)30-50<1012-25
Bid-to-win rate18-28%45%+35-50%
Change order capture rate40-60%95%+85-95%
% projects on-time at substantial completion55-70%85%+75-88%
Owner-GC site days per week4-5 per project<2 per project1.5-3
Backlog (months of confirmed projects)2-4 months9+ months6-10 months
Engagement Model

What working with us looks like

  1. 01

    Month 1: Project + financial audit

    We pull last 24 months of project P&Ls (every project, every line item). We map cash-flow patterns, subcontractor reliability, change-order capture rate, bid-win-loss. You leave with the 1-2 highest-leverage actions.

  2. 02

    Months 2-3: Job costing + payment milestones

    Live job costing deployed - accounting and project management on one set of numbers. Payment milestone restructure rolled out on new contracts. Change order discipline training with PMs and supers.

  3. 03

    Months 4-6: Subcontractor system + bid qualification

    Subcontractor tiering and scoring system live. Project qualification framework rolled out to estimating. Bid-win-loss tracking. Marketing/website foundation built.

  4. 04

    Months 7-12: Operations + ownership freedom

    Project margins lifted by 4-7 points. Cash float reduced 70%+. Owner role shifted from site supervisor to estimating + PM oversight. We shift to quarterly cadence. The business now compounds.

Common questions from general contractors owners

What size GC is this for?
Sweet spot: $165K-$3.3M in annual revenue - the same band our Hebrew site states in shekels. Below it there are three ways in, not none: the academy at $33/month, the $365 paid diagnostic and B-Start at $365/month - plus business-plan work for an owner who has not opened yet. Above it you usually need a full-time CFO and director of operations in-house rather than an outside partner. It is a guide, not a gate - ask and we will tell you straight.
Residential, commercial, or both?+
Both. Residential GCs (custom homes, major renovations) and small-commercial GCs ($165K-$2M projects). We don't work with public-works or government contractors (different bid dynamics, bonding requirements, and timelines). We don't work with national homebuilders (different model entirely).
Our subs hate change orders. How do we enforce them without burning relationships?+
Common concern - usually misplaced. Best subs prefer change order discipline because it means they get paid for scope changes too. The subs who resist change orders are the ones taking advantage. Implementing change order discipline filters your sub base toward the professional ones.
What about design-build vs. traditional GC?+
We work with both. Design-build firms have higher margins (15-25% target) and longer project cycles. Traditional GCs run leaner (10-15% target) with faster cycle times. The fundamentals are similar - the application differs.
What software do you recommend?+
We do not recommend products and we do not sell them. We specify outcomes instead: job cost has to update while the job is running rather than at close-out, estimate-versus-actual has to be visible at line-item level, and your accounting ledger and your project system have to read the same numbers - or you will spend every Monday arguing about which one is right. Any competent project-management platform paired with cloud accounting does this. Choose on what your PMs and supers will actually use in the field, and we help you implement whatever you choose.
Will you help with hiring?+
Yes - PM hiring is typically the #1 unlock for owner-GCs. We help with job descriptions, comp structure, interview process, and onboarding for PMs, superintendents, and estimators. We don't recruit for you.
What about bonding and insurance?+
We don't sell bonding or insurance. We help you understand your insurance program (general liability, workers comp, builders risk, umbrella) and connect you with vetted brokers if needed. Bonding requirements (especially for commercial work) are part of project qualification.
Who does the work?+
Ligal Frish and Eitan Eshtemaker - the two co-founders. Direct access, no associates.
Fee structure?+
Situation Room: $365 one-time. B-Grow: $1,430/month (most GC engagements). B-Beyond: $2,750/month (fast-growth GCs or M&A prep). No minimum term and no notice period - you can end it at any time.

Stop finishing projects in the red.

30-minute strategy call. We'll diagnose your top 2 levers and tell you if we're a fit. No pitch. No pressure.

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