marketing
B2C (Business-to-Consumer)
Selling to individual consumers rather than businesses. Shorter cycles, smaller deals, larger volume.
Definition
B2C (Business-to-Consumer) describes companies that sell to individual consumers - apparel, food, fitness apps, personal services. Characteristics: shorter sales cycles (minutes to days), smaller deal sizes ($10-$500), larger customer base (thousands to millions), single decision-maker per purchase, emotion-driven and brand-driven decisions. Contrasts with B2B (selling to businesses). B2C marketing leans heavily on brand, paid social, influencer, and ecommerce funnels.
In your business
- →B2C wins on brand and emotion - rational ROI arguments often fail
- →Track CAC and LTV religiously - B2C unit economics are tight
- →Build a referral loop - B2C referrals can be 30-50% of growth in mature businesses