Cash position mastery
13-week rolling cash forecast. Same operating cadence used by Israeli founders to survive 4 recessions and 2 wars.
Israeli principle: Rosh gadol - always look 90 days ahead
The Israeli Startup Playbook
Israel built $500B in startup value.
Now scaling US founders with the same playbook.
Wix. Monday. Fiverr. Lemonade. Wiz. ironSource.
A country of 9 million people exported the operating systems behind hundreds of $1B+ companies. We package that playbook into a fractional advisory for US founders doing $250K-$5M ARR.
1,200+ businesses scaled across Israel and the US. Average client: 38% revenue lift in 12 months.
Startup Nation by the numbers
What a 9-million-person desert nation taught the world about building companies
9M
People in Israel
$500B+
Total startup value
200+
Companies on NASDAQ
1st
VC per capita globally
Some companies that came out of this playbook
WixMonday.comFiverrLemonadeWizironSourceRiskifiedWalkMeJFrogSimilarWeb
The problem most US founders face
You're busy. You're growing.
But you're not actually building a business.
Most US founders we meet are doing $500K-$3M in revenue and working 60-hour weeks. They have employees. They have customers. They have growth.
What they don't have: a system.
They're optimizing the same five spreadsheets they built three years ago. Pricing is a gut call. Pipeline is a CRM with stale data. Cash flow is checked weekly because the bank balance is the only forecast. Hiring is reactive. Marketing is whatever felt urgent on Tuesday.
In Israel - where the labor pool is 8x smaller, where you can't outspend a competitor, where every shekel matters - founders learned to build differently. Tighter. Tested. Systematic. Always with two backup plans.
That's the operating playbook we bring you.
The 4 pillars
The Israeli operating playbook,
in 4 pillars
Unit economics first
Every pricing decision starts with LTV/CAC and contribution margin. No vibes. No hope. Israeli VC due diligence applied to your business.
Israeli principle: If it doesn't math, it doesn't matter
Build → measure → kill
Ship pricing, marketing, hiring decisions as 30-day experiments. Israeli startups iterate 3x faster than US peers because they kill faster.
Israeli principle: Chutzpah - try it, see what breaks
Defensible moats
Specialization beats scale at your stage. Israeli companies win global markets by becoming undisputed #1 in a narrow vertical first.
Israeli principle: Own a niche, then expand from strength
Our method
The 4D engagement: 12 months, not a quarter
01
Diagnose
13-month P&L by line. Cohort analysis. Pipeline conversion stage-by-stage. Time-use audit.
02
Design
Written 90-day operating plan. 5-8 prioritized interventions. KPI dashboard set up in Sheets or HubSpot.
03
Deploy
Weekly 1:1 with founder. Twice-monthly team working sessions. We run the experiments alongside you.
04
Defend
Quarterly business reviews. Compounding gains lock in. Defensible playbook documented before we leave.
For founders who...
You're a fit if
- You run a US-based service business doing $250K-$5M in annual revenue
- You have 3+ employees and want to stop being the bottleneck
- You've outgrown gut decisions but can't afford a $400K full-time COO
- You want measurable revenue + margin lift, not a deck of recommendations
- You're open to operating partnership, not just advice
Probably not a fit if...
We're not for everyone
- —You're pre-revenue or under $250K - we don't do early-stage
- —You want one workshop and out - we run 12-month engagements
- —You're not the decision-maker - we work directly with founders
- —You want offshore freelancers - we're a full advisory partnership
- —You want guarantees - we promise process, not outcomes
The founders
Built by two operators
who've done this 1,200+ times
Eitan Eshtemaker
Co-founder · Strategy & Sales
25+ years operating Israeli SMBs and advising founders through scale, downturn, exit. Trained 1,200+ business owners. The "iron operator" who turns hunches into 90-day plans.
Ligal Frish
Co-founder · Brand & Growth
Brand strategist + product builder. Translates Israeli operating discipline into systems US founders can run. Built the academy that 1,200+ businesses now learn from.
Free 30-min Strategy Call
No deck. No pitch. Just diagnosis + next steps.
FAQ
Common questions
What does 'fractional' actually mean?+
We're embedded operating partners, not consultants. 8-15 hours/week with your team for 12 months. You get C-suite caliber thinking without paying for a full-time hire.
Why Israeli playbook for a US business?+
Israel built $500B+ in startup value by mastering speed, capital discipline, and global thinking from day one. Those same constraints + frameworks compound brilliantly inside any service business.
Do we have to be in Israel time zone?+
No. We operate in EST/CST/PST. Weekly 1:1s scheduled in your time zone. Team workshops too.
What size businesses?+
$250K-$5M ARR. Below that, we'll recommend the academy. Above $5M, we'll refer you to a peer firm built for that stage.
How is this different from McKinsey/BCG?+
We don't write reports. We don't hand off to interns. The founders work in your business 12 months. Price is 1/10th of a Big 3 engagement.
Your business is one operating system away
from a real company.
30 minutes with one of the founders. Walk away with a diagnosis + the 2 actions that move the most. No sales pitch.
Book Free Strategy CallOr call directly: +972-50-777-4424